Privacy Policy

Last Updated: 01/02/2026

Privacy Policy

This Privacy Policy describes how lena-newyork.com (“we,” “us,” “our,” or the “Site”) collects, processes, and shares your personal data when you access our website, use our services, complete a purchase via lena-newyork.com (the “Site”), or otherwise interact with us (collectively, the “Services”).

Within this Privacy Policy, “you” and “your” refer to any individual who uses the Services, including customers, website visitors, and other persons whose personal information we obtain pursuant to this Policy.

By accessing or using the Services, you acknowledge and agree to the collection, use, and disclosure of your personal information as outlined herein. If you do not agree with this Privacy Policy, you must refrain from using the Services.

Company Information

Company Name: lena-newyork.com
Business Address: 294 Southern Boulevard, Bronx, NY 10454, United States
Email: info@lena-newyork.com
Telephone: +1 929 296 1925

Business Hours: Monday to Friday, 8:00 AM – 5:00 PM

Personal Information We Collect

When you visit or use the Site, we collect certain data relating to your device, browsing activity, and information required to process transactions. If you contact us for assistance, we may also collect additional information necessary to respond to your inquiry.

The categories of information collected include:

1. Device Information

Examples: Browser type, IP address, time zone, cookie data, and interaction data related to browsing behavior.
Purpose: To ensure proper functionality of the Site and to enhance performance and user experience.

2. Order Information

Examples: Full name, billing address, shipping address, payment details (including credit card information), email address, and telephone number.
Purpose: To process payments, fulfill purchases, manage deliveries, and provide customer service.

3. Customer Support Information

Examples: Information provided when you contact us for support.
Purpose: To address inquiries, resolve issues, and improve our Services.

How We Use Personal Information

We process your personal data for the following purposes:

  • To complete transactions and deliver purchased products.
  • To communicate with you regarding orders, inquiries, or service-related matters.
  • To detect and prevent fraudulent or unauthorized activity.
  • To provide information, including marketing communications, about our products or services in accordance with your preferences.

Disclosure of Personal Information

We may share your personal data with third parties when necessary and for legitimate business purposes as described below:

  • With service providers acting on our behalf, including but not limited to IT providers, payment processors, analytics services, cloud hosting providers, customer support providers, fulfillment centers, and shipping partners.
  • With business and marketing partners, including Shopify, for operational and promotional purposes. Such third parties process data in accordance with their respective privacy policies.
  • Where you request, authorize, or direct us to share information, including in connection with order fulfillment or integrations such as social media features.
  • Within our affiliated entities or corporate group where required for business operations.
  • In connection with corporate transactions such as mergers, acquisitions, restructuring, or insolvency proceedings.
  • To comply with applicable laws, legal processes, regulatory requests, subpoenas, or similar legal obligations.
  • To enforce contractual terms or protect the rights, property, and safety of the Services, our company, or others.

Categories of Personal Information Disclosed (Past 12 Months)

In the preceding 12 months, we have disclosed the following categories of personal information for the purposes described above:

Categories of Data:

  • Identifiers: Contact details and certain account and order information.

  • Commercial Information: Purchase history, order details, and customer service interactions.

  • Internet or Network Activity: Usage and browsing data.

Categories of Recipients:

  • Service providers and vendors (e.g., internet service providers, payment processors, fulfillment partners, analytics providers, and customer service providers).

  • Business and marketing partners.

  • Affiliates.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals.

User-Generated Content

The Services may allow users to submit product reviews or other public content. Any information voluntarily posted in publicly accessible areas becomes available to other users and the general public.

We do not control access to such publicly shared information and cannot guarantee that third parties will respect privacy or maintain security. We are not responsible for the protection, accuracy, or misuse of information you choose to make public.

Third-Party Websites and Links

The Site may contain links to external websites or platforms operated by third parties. We do not control and are not responsible for the privacy practices, content accuracy, or security of such third-party platforms.

We recommend reviewing the privacy policies and terms of any external websites before providing personal information. The presence of third-party links does not constitute endorsement unless explicitly stated.

Children’s Information

The Services are not intended for individuals under the age of majority in their jurisdiction, and we do not knowingly collect personal data from children.

If you believe that a child has provided personal information to us, a parent or legal guardian may contact us to request deletion.

As of the effective date of this Policy, we do not have actual knowledge of selling or sharing personal information of individuals under the age of 16 as defined under applicable law.

Data Security and Retention

While we implement appropriate technical and organizational safeguards to protect personal information, no system is entirely secure. We cannot guarantee absolute security, and data transmission over the internet may involve risks.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, including maintaining accounts, providing Services, complying with legal obligations, resolving disputes, and enforcing agreements.

Your Rights and Choices

Depending on your jurisdiction, you may have certain legal rights regarding your personal information, subject to limitations and applicable law:

  • Right of Access: To request confirmation and access to the personal data we hold about you.
  • Right to Deletion: To request removal of personal data under applicable conditions.
  • Right to Correction: To request correction of inaccurate information.
  • Right to Data Portability: To receive a copy of your data and request transfer to another entity where applicable.
  • Right to Restrict Processing: To request limitation of processing activities in certain circumstances.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
  • Right to Appeal: To appeal a decision regarding your privacy request.

You may also unsubscribe from marketing communications at any time by using the opt-out link included in our emails. Transactional or service-related communications may still be sent where necessary.

We do not discriminate against individuals for exercising privacy rights.

To verify your identity before fulfilling requests, we may request additional information. Authorized agents may submit requests on your behalf, subject to proof of authorization and identity verification.

We will respond within the timeframes required by applicable law.

Complaints

If you believe your personal data has been processed in violation of applicable laws, you may contact us using the details below. If you remain dissatisfied, you may have the right to lodge a complaint with a relevant supervisory authority in your jurisdiction.

International Data Transfers

Your personal data may be transferred to, stored, and processed in countries outside your country of residence, including the United States.

Where required by law, we rely on recognized transfer mechanisms, including Standard Contractual Clauses approved by the European Commission or equivalent legal safeguards, unless the destination country has been deemed to provide an adequate level of protection.

Contact Information

For questions regarding this Privacy Policy or our data practices, please contact:

Company Name: lena-newyork.com
Address: 294 Southern Boulevard, Bronx, NY 10454, United States
Email: info@lena-newyork.com
Telephone: +1 929 296 1925

Business Hours: Monday to Friday, 8:00 AM – 5:00 PM